SLAM
OUR 3+ YEAR PARTNERSHIP WITH THE ICONIC BASKETBALL PUBLICATION.
Development, Production, Creative Direction, Post Production
THE DIGITAL TRANSITION
We became SLAM’s preferred production partner, collaborating with A-list talent and major brand sponsors to deliver hoops enthusiasts the content they’re looking for.
A Brand Full of Original IP
SLAM brought us on board to help turn their 25 years of original IP into content properties that could be packaged and sold to brands and distribution platforms.
The goal was to build content offerings at the intersection of youth culture and basketball. This lead us to our first unscripted series, The SLAM Show.
SHOWCASING THE CULTURE
The ten-episode series explored basketball through a pop culture lens. It was acquired by Snapchat and featured NBA players, thought leaders and musicians alike.
A CONTENT CROSS-OVER
Next, we worked with SLAM on their ‘Catch My Thrift’ series in partnership with the NBA and financed by Mountain Dew.
FASHION & BASKETBALL
The show followed players going to local thrift shops in search of their next pre-game outfit.