NEW ERA
OUR PARTNERSHIP WITH THE INTERNATIONAL LIFESTYLE BRAND
Campaign Development, Production, Photography, Post Production
As an official partner of the NFL, NBA and MLB, New Era had a consistent need for high quality content.
TAKING A LIFESTYLE APPROACH
Rather than developing predictable concepts around the sports team logos, we created youth-driven campaigns that positioned the caps as lifestyle products.
BUILDING A THEME
Each product drop called for a hero spot. We produced eye-catching videos that always represented the unique theme, essence and style of the featured cap.
MAXIMIZING CONTENT OPPORTUNITIES
We took a multi-media approach to each shoot; producing a set of lifestyle stills to accompany each hero video. This kept New Era and their retailers armed with marketing materials.
DISPLAYING MORE THAN A CATALOGUE
To spark authentic engagement, our content strategy was built around the social feeds feeling like a moodboard.